New Holland hired Shelsley Walsh to launch their new DSG gearbox tractor to all their distributors from around the UK and Ireland. On Monday 23rd April with a time of 98.70 seconds Liam Hayde set the record on his final run having previously failed to set a sub 100 seconds time.
Having installed the biggest marquee ever seen on (and off) the grass in the Courtyard, they had full sound and vision systems installed, a stage and seating for 100 plus two very big tractors all within the tent. Marketing Manager Mark Crosby said “A significant launch requires a significant venue. Our strap line for the launch was ‘Get into Gear’ and the Shelsley site was the perfect environment being both rural but synonymous with speed and technology”