New Holland set tractor record at Shelsley Walsh

New Holland hired Shelsley Walsh to launch their new DSG gearbox tractor to all their distributors from around the UK and Ireland. On Monday 23rd April with a time of 98.70 seconds Liam Hayde set the record on his final run having previously failed to set a sub 100 seconds time.

Having installed the biggest marquee ever seen on (and off) the grass in the Courtyard, they had full sound and vision systems installed, a stage and seating for 100 plus two very big tractors all within the tent. Marketing Manager Mark Crosby said “A significant launch requires a significant venue. Our strap line for the launch was ‘Get into Gear’ and the Shelsley site was the perfect environment being both rural but synonymous with speed and technology”